Designing your Brand!

Step 1: Discovery

  • The Basics

    To make your brand the best it can be, I'm going to need your assistance. Would you please take a few moments and provide me with responses to the questions below. If you don't have an answer for every question, that's okay. However, I want to let you know, my brand clients that get the absolute best results, always take the time to think about these questions and give me their best responses.
  • About You

  • About the Project

  • Timeline and Budget

4-Step Branding Process

STEP 1: DISCOVERY

YOU ARE HERE. I’m inquisitive. In the discovery step, I really want to know your business, industry, competition and customers. I will ask you lots of questions. I will ask you to drill down with me to the core of how people see you now and how you want them to see you moving forward.

STEP 2: CREATIVE

The creative work begins. I will build a brand roadmap for you from the information and research and I’ve gained in the discovery step. I will use this roadmap in the creative step to create a variety of concepts for you to review as a launching point. 

STEP 3: REFINE

In step 3, we will take the best ideas and concepts from step 2 and, in a back-and-forth process. During this time, I will work with your feedback as well as provide professional input. We will work together to refine any rough edges until the greatness of your brand shows through. 

STEP 4: LAUNCH

Once have landed on the final version and you’ve approved a design, we will finalize the master brand assets including logos, brand colors, fonts, etc. I will prepare a set of basic brand guidelines. The guidelines will be your bible, ensuring the logo usage is clear and your brand stays consistent.

Thank You’s!

Fantastic work ethic and follow through

I've worked with Mat across two different companies. His work ethic and follow through is fantastic. I highly recommend Mat to anyone looking for creative or web-related services!

Jon Schram, Founder and President  The Purple Guys

I was at wits end...

I was at wits end... I reached out to Mat after struggling—for months—with multiple designers. Mat took the ball and ran and—in just days—gave me exactly what I needed and quickly became my go-to designer.

Beth Foulk, MBA  Axcet HR Solutions

Mat was my X-Factor

Mat will make you shine. He single-handedly SAVED my company's launch for an ultra high-profile, time-sensitive event. We needed a brand, a website, social, apparel...like yesterday! His knowledge, skills and abilities won me over.

Rachel Ropp, Owner  Revamp & Revive

Working with Mat is a privilege

He brings an incredible amount of creativity, passion and support to every project which has included marketing pieces, logos, digital assets and entire publications.

Amy Richards, Director of Marketing  Fellowship of Christian Athletes

Gifted at making our concepts a reality

I have worked with Mat for several years and in different environments. His work is outstanding! He is gifted at taking a concept and making it a come to life. Excellent customer skills, work ethic and a great heart.

Tim Adcox, Executive Director  Heart of a Champion Sports

Mat is the measuring stick I use...

In 15+ years in the communications/media industry, I've worked with designers from around the country. I've yet to work with anyone who can compare to Mat Casner. His creativity and design ability are off the charts. I continue to use him as the measuring stick by which I measure other designers.

Jill Lee, Communications Manager  Premier Sports Management

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